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Wells, H. G. (Herbert George), 1866-1946

"Tono Bungay"

"...
We had some magnificent visions; they so affected me that when I passed
ironmongers and oil-shops they seemed to me as full of promise as
trees in late winter, flushed with the effort to burst into leaf and
flower.... And really we did do much towards that very brightness these
shops display. They were dingy things in the eighties compared to what
our efforts have made them now, grey quiet displays.
Well, I don't intend to write down here the tortuous financial history
of Moggs' Limited, which was our first development of Moggs and Sons;
nor will I tell very much of how from that we spread ourselves with
a larger and larger conception throughout the chandlery and minor
ironmongery, how we became agents for this little commodity, partners in
that, got a tentacle round the neck of a specialised manufacturer or so,
secured a pull upon this or that supply of raw material, and so prepared
the way for our second flotation, Domestic Utilities; "Do it,"
they reordered it in the city. And then came the reconstruction of
Tono-Bungay, and then "Household services" and the Boom!
That sort of development is not to be told in detail in a novel.


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