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Wells, H. G. (Herbert George), 1866-1946

"Tono Bungay"


Young Moggs enlarged my mind considerably; he was a sort of thing
I hadn't met before; he seemed quite clean and well-informed and he
assured me to never read newspapers nor used soap in any form at all,
"Delicate skin," he said.
"No objection to our advertising you wide and free?" said my uncle.
"I draw the line at railway stations," said Moggs, "south-coast cliffs,
theatre programmes, books by me and poetry generally--scenery--oh!--and
the Mercure de France."
"We'll get along," said my uncle.
"So long as you don't annoy me," said Moggs, lighting a cigarette, "you
can make me as rich as you like."
We certainly made him no poorer. His was the first firm that was
advertised by a circumstantial history; we even got to illustrated
magazine articles telling of the quaint past of Moggs. We concocted
Moggsiana. Trusting to our partner's preoccupation with the uncommercial
aspects of life, we gave graceful history--of Moggs the First, Moggs the
Second, Moggs the Third, and Moggs the Fourth. You must, unless you are
very young, remember some of them and our admirable block of a Georgian
shop window.


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