A
better argument was the longer life of the software (though
contrasted with the limited life expectancy of the consumer,
some of the first sales pitches sounded absolutely morbid).
The computer suffered from unclear positioning. The compact
disc was very clear as to its main functions - but had a rough
time convincing the consumers.
Every medium is first controlled by the technical people.
Gutenberg was a printer - not a publisher. Yet, he is the
world's most famous publisher. The technical cadre is joined
by dubious or small-scale entrepreneurs and, together, they
establish ventures with no clear vision, market-oriented
thinking, or orderly plan of action. The legislator is also
dumbfounded and does not grasp what is happening - thus, there
is no legislation to regulate the use of the medium. Witness
the initial confusion concerning copyrighted software and the
copyrights of ROM embedded software. Abuse or under-
utilization of resources grow. Recall the sale of radio
frequencies to the first cellular phone operators in the West
- a situation which repeats itself in Eastern and Central
Europe nowadays.
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