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Vaknin, Sam, 1961-

"E-books and E-publishing"


Computer professionals (hardware and software experts alike) -
are linear thinkers. The Internet is non linear and modular.
It is still the age of hackers. There is still a lot to be
done in improving technological prowess and powers. But their
control of the contents is waning and they are being gradually
replaced by communicators, creative people, advertising
executives, psychologists and the totally unpredictable masses
who flock to flaunt their home pages.
These all are attuned to the user, his mental needs and his
information and entertainment preferences.
The compact disc is a different tale. It was intentionally
invented to improve upon an existing technology (basically,
Edison's Gramophone). Market-wise, this was a major gamble:
the improvement was, at first, debatable (many said that the
sound quality of the first generation of compact discs was
inferior to that of its contemporaneous record players).
Consumers had to be convinced to change both software and
hardware and to dish out thousands of dollars just to listen
to what the manufacturers claimed was better quality Bach.


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