Content will be downloaded from the
internet and be displayed as an overlay on the TV screen or in
a square in a special location. The contents downloaded will
be directly connected to the TV programming. Thus, the
biography and track record of a football player will be
displayed during a football match and the history of a country
when it gets news coverage.
Terra Internetica - Internet, an Unknown Continent
This is an unconventional way to look at the Internet. Laymen
and experts alike talk about "sites" and "advertising space".
Yet, the Internet was never compared to a new continent whose
surface is infinite.
The Internet will have its own real estate developers and
construction companies. The real life equivalents derive their
profits from the scarcity of the resource that they exploit -
the Internet counterparts will derive their profits from the
tenants (the content).
Two examples:
A few companies bought "Internet Space" (pages, domain names,
portals), developed it and make commercial use of it by:
* renting it out
* constructing infrastructure and selling it
* providing an intelligent gateway, entry point to the rest
of the internet
* or selling advertising space which subsidizes the tenants
(Yahoo!-Geocities, Tripod and others).
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