Some news are fit to
print - yet are discarded because of space limitations.
Still, someone is bound to be interested. It costs the
newspaper close to nothing (the material is, normally, already
computer-resident) - and it might even generate added
circulation and income. It can be even conceived as an
"underground, non-commercial, alternative" newspaper for a
wholly different readership.
The above is but one example of the possible use of the
intranet to communicate with the organization's consumer base.
3. Mail and Chat
The Internet (its e-mail possibilities) is eroding traditional
mail. The market share of the post office in conveying
messages by regular mail has dwindled from 77% to 62% (1995).
E-mail has expanded to capture 36% (up from 19%).
90% of customers with on-line access use e-mail from time to
time and 60% work with it regularly. More than 2 billion
messages traverse the internet daily.
E-mail applications are available as freeware and are included
in all browsers. Thus, the Internet has completely assimilated
what used to be a separate service, to the extent that many
people make the mistake of thinking that e-mail is a feature
of the Internet.
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