He could then also have an interactive chat (or a conference)
with a salesperson, receive information about the company,
about the ad, about the advertising agency which created the
ad - and so on.
CD-ROM based encyclopedias (such as the Britannica, Encarta,
Grolier) already contain hyperlinks which carry the user to
sites selected by an Editorial Board.
But CD-ROMs are probably a doomed medium. This industry chose
to emphasize the wrong things. Storage capacity increased
exponentially and, within a year, desktops with 80 Gb hard
disks will be common. Moreover, the Network Computer - the
stripped down version of the personal computer - will put at
the disposal of the average user terabytes in storage capacity
and the processing power of a supercomputer. What separates
computer users from this utopia is the communication
bandwidth. With the introduction of radio, statellite, ADSL
broadband services, cable modems and compression methods -
video (on demand), audio and data will be available speedily
and plentifully.
The CD-ROM, on the other hand, is not mobile.
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