Very few site developers try to do something about it - even
fewer succeed.
3. The Internet and the CD-ROM
One of the biggest mistakes of content suppliers is that they
do not mix contents or have a "static-dynamic interaction".
The Internet can now easily interact with other media
(especially with audio CDs and with CD-ROMs) - even as the
user surfs.
Examples abound:
A shopping catalogue can be distributed on a CD-ROM by mail.
The Internet Site will allow the user to order a product
previously selected from the catalogue, while off-line. The
catalogue could also be updated through the site (as is done
with CD-ROM encyclopedias).
The advantages of the CD-ROM are clear: very fast access time
(dozens of times faster than the access to a site using a dial
up connection) and a data storage capacity tens of times
bigger than the average website.
Another example: a CD-ROM can be distributed, containing
hundreds of advertisements. The consumer will select the ad
that he wants to see and will connect to the Internet to view
a relevant video.
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