At the same time, there likely are
web sites which exactly match the poor user's needs. Yet, what
currently determines the chances of a happy encounter between
user and content - are the whims of the specific search engine
used and things like meta-tags, headlines, a fee paid, or the
right opening sentences.
2. Screen versus Page
The computer screen, because of physical limitations (size,
the fact that it has to be scrolled) fails to effectively
compete with the printed page. The latter is still the most
ingenious medium yet invented for the storage and release of
textual information. Granted: a computer screen is better at
highlighting discrete units of information. So, this draws the
batlle lines: structures (printed pages) versus units
(screen), the continuous and easily reversible versus the
discrete.
The solution is an efficient way to translate computer screens
to printed matter. It is hard to believe, but no such thing
exists. Computer screens are still hostile to off-line
printing. In other words: if a user copies information from
the Internet to his Word Processor (or vice versa, for that
matter) - he ends up with a fragmented, garbage-filled and
non-aesthetic document.
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