They agree to pay only according to the
number of the times that their advertisement was hit (page
views).
This different basis for calculation is likely to upset all
revenue scenarios.
Very few sites of important, respectable newspapers are on a
subscription basis. Dow Jones (Wall Street Journal) and The
Economist, to mention but two.
Will this become the prevailing trend?
The Internet as a Metaphor
Three metaphors come to mind when considering the Internet
"philosophically".
The Internet as a Chaotic Library
1. The Problem of Cataloguing
The Internet is an assortment of billions of pages containing
information. Some of them are visible and others are generated
from hidden databases by users' requests ("Invisible
Internet").
The Internet displays no discernible order, classification, or
categorization. As opposed to "classical" libraries, no one
has invented a cataloguing standard (remember Dewey?). This is
so needed that it is amazing that it has not been invented
yet. Some sites indeed apply the Dewey Decimal Syatem
(Suite101).
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