These accumulated cents or subscription fees
will enable the owners of old sites to update and to maintain
them and encourage entrepreneurs to develop new ones. Certain
content aggregators (especially of digital textbooks) have
adopted this model (Questia, Fathom).
The adherents of the first school pointed at the 5 million USD
invested in advertising during 1995 and to the 60 million or
so invested during 1996.
Its opponents point exactly at the same numbers: ridiculously
small when contrasted with more conventional advertising
modes. The potential of advertising on the net is limited to
1.5 billion USD annually in 1998, thundered the pessimists
(many thought that even half that would be very nice). The
actual figure was double the prediction but still woefully
small and inadequate to support the Internet's content
development.
Compare these figures to the sale of Internet software ($4
billion), Internet hardware ($3 billion), Internet access
provision ($4.2 billion) in 1995.
Hembrecht and Quist estimated that Internet related industries
scooped up 23.
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