People like the very act of surfing. They want to be
entertained, then they use the Internet as a working tool,
mostly in the service of their employer, who, usually foots
the bill. Users love free downloads (mainly software).
"Free" is a key word on the Internet: it used to belong to the
US Government and to a bunch of universities. Users like
information, with emphasis on news and data about new
products. But they do not like to shop on the net - yet. Only
38% of all surfers made a purchase during 1998.
67% of them adore virtual sex. 50% of the sites most often
visited are porn sites (this is reminiscent of the early days
of the Video Cassette Recorder - VCR). People dedicate the
same amount of time to watching video cassettes or television
as they do to surfing the net. The Internet seems to
cannibalize television.
Sex is followed by music, sports, health, television,
computers, cinema, politics, pets and cooking sites. People
are drawn to interactive games. The Internet will shortly
enable people to gamble, if not hampered by legislation.
Pages:
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292