coms. Even prior to the recent
stock exchange meltdown, these were not considered paragons of
rectitude and truth in advertising. People learned to distrust
most of what they read in Internet ads. Scorched by scams,
false promises, faulty products, shoddy or non-existent
customer care, broken links, or all of the above - users
learned to ignore Web advertising and relegate it to their
mental dust bins.
More about credibility on the Web here:
The In-Credible Web
Will the medium ever recover? Probably not. As the Internet is
taken over by brick-and-mortar corporations and governments,
online fare will come to resemble the offline sort. Online ads
will be no more than interactive renditions of their offline
facsimiles. The revenue model will switch from advertising to
subscriptions and "author-pays". The days of free content
financed by advertising are over.
This does not mean that the days of free content are over as
well. It only means that new, improved, realistic, and
clutter-free revenue models will have to be found. There are
some interesting developments in scholarly online publishing
as well as in the fields of online reference and self-
publishing.
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