The results of the late 1990s indicate a mixed success,
probably due in part to the origins of the Internet, where
everything was free. The expectation was that if it was on the
Net, it was free. The beginnings of commercialism on the Net
in the early 1990's were met with vehement resistance from the
"old timers" who strongly opposed the commercialization of
their beloved network. Of course, a number of companies such
as eBay, Amazon, and Yahoo, attracted and kept a large
audience. But only a few are truly profitable today.
If the goal is to make maximum profit from each unit of
content that is downloaded, then one must charge money, or
sell advertisements. Unfortunately, the revenues from
advertising on the Net have fallen dramatically in the last
few years. So if you put a price tag on your content, how much
should you charge? Most independent electronic publishers
charge a few dollars for their titles, anywhere from $1 each
to about $5 or $7 per e-book. These relatively low prices
reflect the desire to attract a large pool of customers.
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