But top-selling
writers could not handle email from thousands of dedicated
fans. Even in an electronic world, it is still true that as
one becomes more popular, one has to become less and less
accessible in order to conserve one's time.
Yes, it is also much easier to become self-published
electronically. However, there is usually a huge difference
between simply being published, and actually reaching a large
audience and reaping significant sales of your title. The Web
continues to grow exponentially, but our time and attention
span remain limited. These two opposing dynamics mean that we
are forced to narrow our attention to a relatively few
reliable content providers, representing an ever smaller
proportion of the total content available.
How can an author be heard above the noise? Get a publisher
who will promote your work. But before that, get an editor or
publisher who will help you polish your work until it shines
brightly enough to gain popularity once it secures the
attention of your audience. The dynamics and demands of the
free market, and the reasons for having publishing companies
do not disappear on the Internet.
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