The inundation of
irrelevant material caused most surfers to confine their
surfing to 10 Web sites (the equivalent of "anchors" in
shopping malls), which they deem reliable, timely, accurate,
objective, authoritative, and credible. The rest of the
Internet gets the leftovers. This worrying trend can be
reversed only through the emergence of independent and
commercially-viable rating agencies. Web sites (at least the
business ones) should be willing to pay for credible rating to
enhance their stickiness and attract monetizable "eyeballs".
In the absence of such third party accreditation, the Internet
risks both irrelevance and disrepute.
Does Free Content - Sell?
By: Sam Vaknin
The answer is: no one knows. Many self-styled "gurus" and
"pundits" - authors of voluminous tomes they sell to the
gullible - pretend to know. But their "expertise" is an
admixture of guesswork, superstitions, anecdotal "evidence"
and hearsay. The sad truth is that no methodical, long term,
and systematic research has been attempted in the nascent
field of e-publishing and, more broadly, digital content on
the Web.
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