We hope this knowledge will enhance Web
site design and promote future research on Web credibility. As
part of this ongoing project we are:
* Performing quantitative research on Web credibility.
* Collecting all public information on Web credibility.
* Acting as a clearinghouse for this information.
* Facilitating research and discussion about Web
credibility.
* Helping designers create credible Web sites."
* Examples of current projects:
Timeliness: How does having out-of-date content affect the
credibility of a Web site?
Interaction: How does having a personalized interaction with
a Web site affect its credibility?
Negative Content: How does displaying negative content
associated with a branded web site affect the credibility of
the brand?
It is useful to confine ourselves to this definition of trust:
"The subjective belief, perception, or conviction that
information provided is true, factual, and objective, and that
commitments undertaken, explicitly, or implicitly, will be
honoured fully and in a timely manner".
Such perception, belief, or conviction are based on:
* Past experience in general (with spam, with merchants, or
providers, with a similar product category, with the same
type of content, etc.
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