Streaming audio on the internet
or downloadable MP3 files will render the CD obsolete. The
internet also provides a venue for the marketing of niche
products and reduces the barriers to entry previously imposed
by the need to engage in costly marketing ("branding")
campaigns and manufacturing activities.
This trend is also likely to restore the balance between
artist and the commercial exploiters of his product. The very
definition of "artist" will expand to include all creative
people. One will seek to distinguish oneself, to "brand"
oneself and to auction off one's services, ideas, products,
designs, experience, etc.
This is a return to pre-industrial times when artisans ruled
the economic scene. Work stability will vanish and work
mobility will increase in a landscape of shifting allegiances,
head hunting, remote collaboration and similar labour market
trends.
Market Fragmentation
In a fragmented market with a myriad of mutually exclusive
market niches, consumer preferences and marketing and sales
channels - economies of scale in manufacturing and
distribution are meaningless.
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