In other words, the advertisers pay
for content formation and generation and the reader has no
choice but be exposed to commercial messages as he or she
studies the content.
This model - adopted earlier by radio and television - rules
the internet now and will rule the wireless internet in the
future. Content will be made available free of all pecuniary
charges. The consumer will pay by providing his personal data
(demographic data, consumption patterns and preferences and so
on) and by being exposed to advertising. Subscription based
models are bound to fail.
Thus, content creators will benefit only by sharing in the
advertising cake. They will find it increasingly difficult to
implement the old models of royalties paid for access or of
ownership of intellectual property.
Disintermediation
A lot of ink has been spilt regarding this important trend.
The removal of layers of brokering and intermediation - mainly
on the manufacturing and marketing levels - is a historic
development (though the continuation of a long term trend).
Consider music for instance.
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