Even by default, with a minimum investment,
the likelihood of being seen by surprisingly large numbers of
consumers is high.
I published one book the traditional way - and another on the
Internet. In 50 months, I have received 6500 written responses
regarding my electronic book. Well over 500,000 people read it
(my Link Exchange meter registered c. 2,000,000 impressions
since November 1998). It is a textbook (in psychopathology) -
and 500,000 readers is a lot for this kind of publication. I
am so satisfied that I am not sure that I will ever consider a
traditional publisher again. Indeed, my last book was
published in the very same way.
The demise of intellectual property has lately become
abundantly clear. The old intellectual property industries are
fighting tooth and nail to preserve their monopolies (patents,
trademarks, copyright) and their cost advantages in
manufacturing and marketing.
But they are faced with three inexorable processes which are
likely to render their efforts vain:
The Newspaper Packaging
Print newspapers offer package deals of cheap content
subsidized by advertising.
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