Manchurian Books

The Web offers cornucopial and
niche-targeted content - free of charge or very cheaply. This
is hard to beat and is getting harder by the day as natural
selection among dot.bombs spares only quality content
providers.
Consider Ploughshares, the Literary Journal.
It is a venerable, not for profit, print journal published by
Emerson College, now marking its 30th anniversary. It recently
inaugurated its web sibling. The project consumed three years
and $125,000 (grant from the Wallace-Reader's Digest Funds).
Every title Ploughshares has ever published was indexed (over
18,000 journal pages digitized). In all, the "website will
offer free access to over 2,750 poems and short stories from
past and current issues."
The more than 2000 (!) authors ever published in Ploughshares
will each maintain a personal web page comprising biographical
notes, press releases, new books and events announcements and
links to other web sites. This is the Yahoo! formula. Content
generated by the authors will thus transform Ploughshares into
a leading literary portal.


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