Manchurian Books

But the DOI is much more than a sophisticated tagging
technology. It comes with multiple resolution (see
"Embarrassment of Riches - Part I"). In other words, as
opposed to the URL (Universal Resource Locator) - it is
generated dynamically, "on the fly", by the user, and is not
"hard coded" into the web page. This is because the DOI
identifies content - not its location. And while the URL
resolves to a single web page - the DOI resolves to a lot more
in the form of publisher-controlled (ONIX-XML) "metadata" in a
pop-up (Javascript or other) screen. The metadata include
everything from the author's name through the book's title,
edition, blurbs, sample chapters, other promotional material,
links to related products, a rights and permissions profile,
e-mail contacts, and active links to retailers' web pages.
Thus, every book-related web page becomes a full fledged book
retailing gateway. The "anchor document" (in which the DOI is
embedded) remains uncluttered. ONIX 2.0 may contain standard
metadata fields and extensions specific to e-publishing and e-
books.


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