Manchurian Books

Whatever the case may be, a uniform, agreed upon system of
rating as a basis for charging advertisers, is sorely needed.
There is also the question of what does the advertiser pay
for? The rates of many advertisers (Procter and Gamble, for
instance) are based not on the number of hits or impressions
(=entries, visits to a site). - but on the number of the times
that their advertisement was hit (page views), or clicked
through.
.
Finally, there is the paid subscription model - a flop to
judge by the experience of the meagre number of sites of
venerable and leading newspapers that are on a subscription
basis. Dow Jones (Wall Street Journal) and The Economist. Only
two.
All this is not very promising. But one should never forget
that the Internet is probably the closest thing we have to an
efficient market. As consumers refuse to pay for content,
investment will dry up and content will become scarce (through
closures of web sites). As scarcity sets in, consumer may
reconsider.
Your article deals with the future of the Internet as a
medium.


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