Consumers - inundated, disappointed and
exhausted - will pay a premium for content rating services.
Though driven by crass commercial considerations, most
publishers and record companies do apply certain quality
standards routinely and thus are positioned to provide these
rating services reliably.
Content brokers are relationship managers. Consider
distributors: they provide instant access to centralized,
continuously updated, "addressbooks" of clients (stores,
consumers, media, etc.). This reduces the time to market and
increases efficiency. It alters revenue models very
substantially. Content creators can thus concentrate on what
they do best: content creation, and reduce their overhead by
outsourcing the functions of distribution and relationships
management. The existence of central "relationship ledgers"
yields synergies which can be applied to all the clients of
the distributor. The distributor provides a single address
that content re-sellers converge on and feed off.
Distributors, publishers and record companies also provide
logistical support: warehousing, consolidated sales reporting
and transaction auditing, and a single, periodic payment.
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