Manchurian Books

One will seek to distinguish oneself, to
"brand" oneself and to auction one's services, ideas,
products, designs, experience, physique, or biography, etc.
directly to end-users and consumers. This is a return to pre-
industrial times when artisans ruled the economic scene. Work
stability will suffer and work mobility will increase in a
landscape of shifting allegiances, head hunting, remote
collaboration, and similar labour market trends.

But distributors, publishers, and record companies are not
going to vanish. They are going to metamorphose. This is
because they fulfil a few functions and provide a few services
whose importance is only enhanced by the "free for all"
Internet culture.

Content intermediaries grade content and separate the
qualitative from the ephemeral and the atrocious. The deluge
of self-published and vanity published e-books, music tracks
and art works has generated few masterpieces and a lot of
trash. The absence of judicious filtering has unjustly given a
bad name to whole segments of the industry (e.g., small, or
web-based publishers).


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