Web site rating agencies will help to
discriminate between the credible and the in-credible.
Publishing is moving - albeit kicking and screaming - online.
The Disintermediation of Content
By: Sam Vaknin
Are content brokers - publishers, distributors, and record
companies - a thing of the past?
In one word: disintermediation
The gradual removal of layers of content brokering and
intermediation - mainly in manufacturing marketing - is the
continuation of a long term trend. Consider music for
instance. Streaming audio on the internet ("soft radio"), or
downloadable MP3 files may render the CD obsolete - but they
were preceded by radio music broadcasts. But the novelty is
that the Internet provides a venue for the marketing of niche
products and reduces the barriers to entry previously imposed
by the need to invest in costly "branding" campaigns and
manufacturing and distribution activities.
This trend is also likely to restore the balance between
artists and the commercial exploiters of their products. The
very definition of "artist" will expand to encompass all
creative people.
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